![]() ![]() Their mission, according to their website, is to serve fresh ingredients and authentic family recipes at an affordable price to their customers.Īnd serve great food for a low price, they do. For those unfamiliar with the Middle Eastern fast food chain, Zankou Chicken is a Lebanese and Armenian family-run restaurant specializing in fresh ingredients and spit fired meats. Just last week, Hans and I were able to take a leisurely mid-day break and head east for an inexpensive lunch at Zankou Chicken. We were going to Zankou sooner than later. When I discovered my husband had never tasted the food, our fates were sealed. I could taste the tart pickles, moist chicken, creamy hummus, nutty Tahini and the soft bite of the velvety garlic paste even though it had been years (seven to be exact) since I had been to a Zankou. As I spotted the classic red and black sign in a non-descript mini-mall, my sensory memory was flooded with the exotic tastes of Zankou Chicken. It all started when I drove by the original Zankou Chicken on Santa Monica Boulevard on my way East to Silverlake Wines a few weeks ago. Call it an unhealthy obsession or a fast food craving flare up-whatever it is, I’ve suddenly become inflicted with the need to eat some take out hummus and chicken. Website views are expected to double with the addition of location-based menus and pricing. Plans are in the works for additional restaurant openings in the near future.Zankou Chicken has been on my mind a lot lately. The launch includes an accompanying email marketing program and a direct link to social platforms, resulting in the capacity to reach over 55,000+ active fans and followers, daily. A full digital menu provides much needed content and brings an updated immediacy to the brand. Developed exclusively by Dreamentia, Zankou Chicken’s new website reflects a cosmopolitan aesthetic while offering a glimpse into the history and the culture that makes the brand a Los Angeles institution. To capitalize on the forward momentum, a new website launched in April 2015. ![]() Dreamentia created the grand opening materials for both new locations. Since the partnership began, Zankou Chicken has opened 2 additional locations reflecting the “No Better Chicken” positioning. This has allowed for steady total sales growth over the last five years demonstrating a tangible and almost immediate ROI. ![]() ![]() The unification improved the customer experience in all restaurants, resulting in increased repeat business and overall customer satisfaction. What initially began as a graphic design project has grown into a full-scale marketing partnership. Dreamentia’s efforts have also expanded to internal communications and marketing, generating materials for the company training program to promote team building and ownership. The agency took the lead in commemorating Zankou Chicken’s 50 th anniversary, creating customized sales elements to celebrate the milestone. A new catering program was developed and launched along with all marketing essentials. A robust social media program was cultivated to provide the chain’s community of enthusiastic supporters with a voice by uniting them in a common platform where they could interact and engage. Restaurant signage, menus, and point of sale materials were all redesigned to reflect the new positioning. Dreamentia recommended “No Better Chicken Anywhere” as the positioning, supported by the use of the most natural, fresh, tastiest products and ingredients, including a proprietary garlic sauce. Taking into consideration the strong family interest (owned and operated), the Zankou Chicken unification began with a bold brand statement. ![]()
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